In this conversation, I talk to Anubhav, a serial entrepreneur about his lessons from previous start-ups and how he is using them to build & scale Rupifi.

What we talk about:
0:00 – Introduction
0:18 – Anubhav’s journey from StudyBud to Rupifi
5:15 – Taking decision of exit from your startup
10:31 – Explaining the problem Rupifi is trying to solve
15:35 – Challenges with distributors on tech front
17:27 – User persona at Rupifi
19:00 – Building the core team at a startup
25:56 – Importance of speed at a startup
28:26 – Compliance & regulations in B2B credit space
32:00 – Finding your co-founders
36:36 – Utilising investor’s expertise
41:30 – Biggest problem Rupifi will be focusing on in the coming year
43:24 – Closing note

In our last episode we introduced the concept of Embedded Finance, with a promise to cover this topic, at length, in the coming episodes. In our first in the series, we caught up with Anubhav Jain, Co-founder and CEO of Rupifi and discussed embedded credit.

Rupifi enables embedded credit for small businesses by leveraging technology and working with platforms and marketplaces to bring credit within the buying journey of small businesses. In this episode we chat with Anubhav and cover:

– An overview of embedded credit
– How embedded credit works
– The business model behind embedded credit
– What the future holds for embedded credit
– So tune in to learn everything you wanted to know about embedded credit.

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Catch us at:
Blog: https://indiafintechdiaries.com/
Twitter: https://twitter.com/fintech_diaries
Instagram: https://www.instagram.com/india_fintech_diaries/

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Watch Full Episode: https://www.youtube.com/watch?v=osJrz9ZUVjU

Anubhav is someone who has a decade of experience in the fin-tech sector in India and is considered one of the pioneers of the same. He is an entrepreneur and an angel investor but more than that, an #Indianaut through and through at heart. He has been in leadership roles at American Express, EXL, Qbera, Razorpay and is now the co-founder of Rupifi, a platform where he is building Financial Products for the Underserved SMEs in India

In this episode, Anubhav Jain talks with The Indianaut Podcast host Gautam Marwah about all his past experiences in the #Fintech sector in India and his lessons for aspiring #Indianauts from his involvement in various entrepreneurial ventures (this episode was recorded in February 2020, pre-Covid-19).

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��️ Discover some of India’s next best analytical �� and creative �� minds who are only transforming their own fields, but at the same revolutionizing India’s entrepreneurial ecosystem! ��️ New episodes every 2 weeks. #TheIndianautPodcast #Indianaut

• Host: Gautam Marwah
• Editor: Pranav Suneja (https://www.instagram.com/pranav.eja/)
• Intro Music: Ladybirds Mate by Rachel K Collier

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